I have an ongoing relationship with Lake Arrowhead Resort and Spa, and am designing a broad range of marketing materials for them. Everything from key card packets to seven foot tall pop-up banners. One great advantage to being their main graphic designer is that the work has a consistent design personality. The Lake Arrowhead Resort and Spa is one of a fleet of boutique hotels owned by Marriott, which they call their “Autograph Collection.” They are upscale, but friendly and casual, and I cultivate that philosophy in my design.
